Executive – Marketing (Digital)

Job vacancy:

Executive – Marketing (Digital)

Location: Pune, India

The Executive – Marketing (Digital) will support the planning, execution, and optimisation of the Group’s digital marketing initiatives. The role focuses on driving brand visibility, engagement, and lead generation through data-driven digital campaigns, content optimisation, paid advertising, and performance analytics across multiple online platforms.

Qualifications and key competencies:

Degree in Digital Marketing, Marketing or a Related Field.
2–3 years’ experience in a similar digital marketing role.
Solid understanding of digital and online marketing tools, platforms, and best practices.
Strong knowledge of website SEO, including on-page and off-page optimization, keyword research, and SEO strategy development.
Hands-on experience with Google Ads, including search and display campaigns and performance tracking.
Proficiency in Google Analytics and data reporting.
Strong content writing skills for websites, blogs, and marketing materials.
Experience with LinkedIn Ads and general social media advertising platforms.
Good understanding of digital marketing strategy, performance tracking, and lead generation.
Excellent written and verbal communication skills.

MAIN RESPONSIBILITIES

Support the development, implementation, and ongoing optimisation of the Group’s digital marketing strategy across all online channels.
Plan, execute, and manage digital marketing campaigns including email marketing (Mailchimp), SEO initiatives, paid advertising, and social media campaigns.
Identify digital trends, audience insights, and performance data to optimise marketing spend, targeting, and campaign effectiveness.
Create, manage, and maintain the Group’s social media presence across relevant platforms, ensuring consistency with brand positioning and tone of voice.
Set up, manage, and optimise paid advertising campaigns for brand awareness and lead generation across platforms such as Google Ads, LinkedIn Ads and Meta.
Write, edit, and optimise high-quality content for websites, blogs, landing pages, email campaigns, and marketing materials to support brand positioning, SEO objectives, and lead generation
Monitor, analyse, and report on digital marketing performance using Google Analytics and other relevant analytics and tracking tools.
Support the creation and optimisation of content for websites, blogs, landing pages, and marketing materials to enhance search visibility, engagement, and conversion rates.
Optimise website and social media content in line with SEO best practices and evolving platform algorithms.
Develop and strengthen the Group’s online presence by growing qualified audiences, followers, and engagement across digital channels.
Coordinate and support the organisation of marketing events, including webinars, podcasts, and live or hybrid events, from promotion to post-event reporting.
Ensure all digital communications, marketing materials, and online channels adhere strictly to the Group’s brand guidelines and visual identity.
Track, measure, and evaluate the performance of all digital marketing campaigns against defined objectives and KPIs, providing insights and recommendations for improvement.
Prepare regular performance reports and dashboards for management, highlighting key results, learnings, and optimisation opportunities.
Perform any other related duties as may be reasonably assigned by the reporting line in support of the Group’s marketing objectives.

Kindly express your interest by sending your CV on: syenegure@juristax.com

Deadline for application: 22 January 2025

For more information, please visit our LinkedIn and Facebook page: JurisTax Group

Level 3, Ebene House, Hotel Avenue 33 Cybercity, Ebene, 72201 Mauritius. Tel: (+230) 465 5526 | Fax: (+230) 468 1886 Website: www.juristax.com

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