Unlike tangible assets like cash, IP does not have an agreed-to value. Because of this, companies have long undermined its value and left it out of their balance sheets, until now. If you have ever developed a new product or formulated a new business idea, you know it takes a great deal of hard work to come up with an original creation. Fortunately, there are a number of laws aimed at protecting your creativity, ensuring your work is not being copied without your permission. Trademark registration is one of them. A trademark enables you to distinguish your goods and services from your competitors’: it can take the form of a word, letters, numerals, symbols, drawings or even a combination of any of these features. As a trademark owner, protecting your IP at an early stage not only grants you exclusive rights to your invention and prevent another business from using the same mark, but also enable you to earn the recognition you deserve for your creativity. So how do you go about registering your trademark? And how can you leverage it as a source of revenue? At JurisTax, we guide you through all the steps, from identifying what constitutes a trademark, to helping you register it, and finally, monetising it in a way that creates value for your business and brand, now and in the future.